Having a website is very important. Using the online technology available to us can really boost your website statistics. The better your website statistics, the money money you should be making with your website.
Don’t use technology for bad business practices. There is a lot of technology out there to use for your advantage. Don’t over do it. Some companies go as far as; using a computer program to profile guests. If a guest is good or bad. This way the company will know who they are dealing with up front. In my opinion, this is taking technology a bit too far.
As I have said before, use mobile technology. Especially if you don’t have the time to spend in front of your computer all day. Most business people can’t afford to be at the office all day. Their job requires them to always be on the run. Some people work two or more jobs. You need to have a mobile device, whether it be laptop, PDA, cell phone or whatever you are comfortable with using. You will be able to send and receive email, faxes, files, and important messages. There should be no excuse for you telling a customer you need to get back to the office and you get back to them. Although, even I have done this recently. We have to break the bad habit of not being mobile. Today’s technology thrives on our businesses being mobile.
Use web 2.0, it’s very beneficial. Use social media networks to improve your businesses database of customers. Myspace, facebook, delicious, digg, so many more social networks to make you and your business well known. You can post comments, messages, vidoes, and blogs. Web 2.0 is all about making friends. You make friends and your friends trust you more. Then they are more likely to buy your products or service. People tend to buy from who they trust. Then it’s all about word of mouth through the social community. It works great!
Make sure you have an easily navigated website. Don’t use anything on your website that will contradict what you are selling. Make sure all the information; including ad space is something you would use and recommend. Make sure you have good, quality content on your website. You need to have something to draw people in. Try and offer them a reason to visit your website.
A blog about you and your business will really help shape your business. A blog can make your page rank higher. A Blog will also be more likely to raise your rank in search engines. Search engines find new content. So the more you blog, the more likely people will find your website. Create a newsletter you send out by email. Your customer base will be more likely to return if you have a newsletter.
Spend money on technology to upgrade, not waste. You spend money on all kinds of important things to keep your business going. Don’t upgrade with technology only when it is necessary. Upgrade with technology whenever you can. A business just starting out should be overwhelmed with technology. People seem to have the attitude that they don’t need anything new. The truth is, everyday new products come out to make our lives easier.
When you spend money on your business, don’t think of it as losing money. Every bit of money you spend on new technology is money well spent. The more technology your business has, the faster it will grow. The more likely your business will succeed and keep up with the competition. When McDonald’s came out with the Happy Meal; Burger King didn’t sit around twiddling their thumbs, they invented the kids meal.
Be smart about where you spend your money. Some technology is an obvious ripoff. Spend your money on technology that will help you in the future as well as right now. Technology is here to save us money and time. Don’t overwork yourself. Work Smarter, Not Harder. You can get more work accomplished thanks to technology. Most businesses can more than double the workload because of technological gadgets.